. Many Gilt Groupe members will likely log in to Gilt.com to browse the flash sales daily in order to accumulate points in the Gilt Insider Program. This engagement will expose them to sales, and many are likely to make unplanned purchases. Chapter 13 discusses situational influences. What situational characteristics are likely to play a role in these purchase decisions? (Hint: More than one category could apply.)
. Many Gilt Groupe members will likely log in to Gilt.com to browse the flash sales daily in order to accumulate points in the Gilt Insider Program. This engagement will expose them to sales, and many are likely to make unplanned purchases. Chapter 13 discusses situational influences. What situational characteristics are likely to play a role in these purchase decisions? (Hint: More than one category could apply.)
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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. Many Gilt Groupe members will likely log in to
Gilt.com to browse the flash sales daily in order to
accumulate points in the Gilt Insider Program. This
engagement will expose them to sales, and many
are likely to make unplanned purchases. Chapter 13
discusses situational influences. What situational characteristics are likely to play a role in these purchase
decisions? (Hint: More than one category could apply.)
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