Improving Communication at Oakdale Hospital Businesspeople frequently work with large data sets that require them to determine how they will integrate all of that data into their communication in the form of visuals. This exercise will help you think through the process of planning for and integrating visuals from a large data set into a report. Analyzing this case requires an understanding of the various steps in the visual communication process. -Planning -Gathering and collecting -Analyzing and organizing -Choosing a form -Placing and interpreting -Evaluating Read the following business scenario and answer the questions that follow. You work for Oakdale Regional Hospital. Oakdale serves a metropolitan area of approximately 100,000 people and has 15 satellite clinics in rural communities throughout the region. Recently, Oakdale hired a new CEO, Ramona Jackson, who wants to gain a better understanding of Oakdale's culture, its reputation among the people and community it serves, and how Oakdale accomplishes its mission. She charged a team with surveying employees, patients, vendors, and community members to assess their perceptions of Oakdale. She wants the survey results presented in a written report, which she plans to make public. You are a member of the team responsible for conducting surveys and writing the report. To get the best data possible, your team sent four different surveys (one each to employees, patients, vendors, and community members) to accommodate each group's relationship with Oakdale. The questions included yes/no questions and questions in which respondents rated items on a scale of 1 to 5. The purpose of these questions was to get quick, quantifiable, statistical data that would be represented well in quantitative visuals (e.g., charts and graphs). You also asked several open-ended questions that allowed respondents to share their thoughts and opinions. Even though this type of information does not lend itself well to quantitative visuals, you know that it can lend itself to some text-based visuals. The survey results are in. Each member of the team is assigned to write a section of the report, but even with the division of labor, the amount of data each person is working with is staggering. Because of your excellent analytical and communication skills, your team members have asked you to guide them in their use of visuals for their sections of the report. As your team members work on their individual sections of the report, they have several questions that you need to answer. Many team members have asked you about the best way to incorporate visuals into the report. Which of the following is sound advice? Multiple Choice Start with a summary statement that introduces the visual, present the visual, and then call your reader’s attention to specific points. Avoid signal phrases such as "As Table 1 shows…" Call your reader’s attention to specific points in the visual, but do not include any kind of summary statement. Don't use the text to provide examples that call your audience's attention to findings; the visual should do this. Don't discuss exceptions to the idea conveyed in the visual; this will make your visual less credible.
Improving Communication at Oakdale Hospital
Businesspeople frequently work with large data sets that require them to determine how they will integrate all of that data into their communication in the form of visuals. This exercise will help you think through the process of planning for and integrating visuals from a large data set into a report. Analyzing this case requires an understanding of the various steps in the visual communication process.
-Planning
-Gathering and collecting
-Analyzing and organizing
-Choosing a form
-Placing and interpreting
-Evaluating
Read the following business scenario and answer the questions that follow.
You work for Oakdale Regional Hospital. Oakdale serves a metropolitan area of approximately 100,000 people and has 15 satellite clinics in rural communities throughout the region.
Recently, Oakdale hired a new CEO, Ramona Jackson, who wants to gain a better understanding of Oakdale's culture, its reputation among the people and community it serves, and how Oakdale accomplishes its mission.
She charged a team with surveying employees, patients, vendors, and community members to assess their perceptions of Oakdale. She wants the survey results presented in a written report, which she plans to make public. You are a member of the team responsible for conducting surveys and writing the report.
To get the best data possible, your team sent four different surveys (one each to employees, patients, vendors, and community members) to accommodate each group's relationship with Oakdale. The questions included yes/no questions and questions in which respondents rated items on a scale of 1 to 5. The purpose of these questions was to get quick, quantifiable, statistical data that would be represented well in quantitative visuals (e.g., charts and graphs). You also asked several open-ended questions that allowed respondents to share their thoughts and opinions. Even though this type of information does not lend itself well to quantitative visuals, you know that it can lend itself to some text-based visuals.
The survey results are in. Each member of the team is assigned to write a section of the report, but even with the division of labor, the amount of data each person is working with is staggering. Because of your excellent analytical and communication skills, your team members have asked you to guide them in their use of visuals for their sections of the report.
As your team members work on their individual sections of the report, they have several questions that you need to answer.
Many team members have asked you about the best way to incorporate visuals into the report. Which of the following is sound advice?
-
Start with a summary statement that introduces the visual, present the visual, and then call your reader’s attention to specific points.
-
Avoid signal phrases such as "As Table 1 shows…"
-
Call your reader’s attention to specific points in the visual, but do not include any kind of summary statement.
-
Don't use the text to provide examples that call your audience's attention to findings; the visual should do this.
-
Don't discuss exceptions to the idea conveyed in the visual; this will make your visual less credible.
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