Businesspeople frequently work with large data sets that require them to determine how they will integrate all of that data into their communication in the form of visuals. This exercise will help you think through the process of planning for and integrating visuals from a large data set into a report. Analyzing this case requires an understanding of the various steps in the visual communication process. -Planning -Gathering and collecting -Analyzing and organizing -Choosing a form -Placing and interpreting -Evaluating Read the following business scenario and answer the questions that follow. You work for Oakdale Regional Hospital. Oakdale serves a metropolitan area of approximately 100,000 people and has 15 satellite clinics in rural communities throughout the region. Recently, Oakdale hired a new CEO, Ramona Jackson, who wants to gain a better understanding of Oakdale's culture, its reputation among the people and community it serves, and how Oakdale accomplishes its mission. She charged a team with surveying employees, patients, vendors, and community members to assess their perceptions of Oakdale. She wants the survey results presented in a written report, which she plans to make public. You are a member of the team responsible for conducting surveys and writing the report. To get the best data possible, your team sent four different surveys (one each to employees, patients, vendors, and community members) to accommodate each group's relationship with Oakdale. The questions included yes/no questions and questions in which respondents rated items on a scale of 1 to 5. The purpose of these questions was to get quick, quantifiable, statistical data that would be represented well in quantitative visuals (e.g., charts and graphs). You also asked several open-ended questions that allowed respondents to share their thoughts and opinions. Even though this type of information does not lend itself well to quantitative visuals, you know that it can lend itself to some text-based visuals. The survey results are in. Each member of the team is assigned to write a section of the report, but even with the division of labor, the amount of data each person is working with is staggering. Because of your excellent analytical and communication skills, your team members have asked you to guide them in their use of visuals for their sections of the report. As your team members work on their individual sections of the report, they have several questions that you need to answer. Kelsey wants to know what the MAIN purpose of the visuals in the committee's report will be. What will you tell him? Multiple Choice It is to take the place of writing; the less text in the report, the better. It is to communicate information regarding constituencies' perceptions of Oakdale Hospital. It is to meet the required report length; the CEO wants the report to be at least 50 pages. It is to promote the writer's credibility. It is to enhance the report's visual appeal.
Improving Communication at Oakdale Hospital
Businesspeople frequently work with large data sets that require them to determine how they will integrate all of that data into their communication in the form of visuals. This exercise will help you think through the process of planning for and integrating visuals from a large data set into a report. Analyzing this case requires an understanding of the various steps in the visual communication process.
-Planning
-Gathering and collecting
-Analyzing and organizing
-Choosing a form
-Placing and interpreting
-Evaluating
Read the following business scenario and answer the questions that follow.
You work for Oakdale Regional Hospital. Oakdale serves a metropolitan area of approximately 100,000 people and has 15 satellite clinics in rural communities throughout the region.
Recently, Oakdale hired a new CEO, Ramona Jackson, who wants to gain a better understanding of Oakdale's culture, its reputation among the people and community it serves, and how Oakdale accomplishes its mission.
She charged a team with surveying employees, patients, vendors, and community members to assess their perceptions of Oakdale. She wants the survey results presented in a written report, which she plans to make public. You are a member of the team responsible for conducting surveys and writing the report.
To get the best data possible, your team sent four different surveys (one each to employees, patients, vendors, and community members) to accommodate each group's relationship with Oakdale. The questions included yes/no questions and questions in which respondents rated items on a scale of 1 to 5. The purpose of these questions was to get quick, quantifiable, statistical data that would be represented well in quantitative visuals (e.g., charts and graphs). You also asked several open-ended questions that allowed respondents to share their thoughts and opinions. Even though this type of information does not lend itself well to quantitative visuals, you know that it can lend itself to some text-based visuals.
The survey results are in. Each member of the team is assigned to write a section of the report, but even with the division of labor, the amount of data each person is working with is staggering. Because of your excellent analytical and communication skills, your team members have asked you to guide them in their use of visuals for their sections of the report.
As your team members work on their individual sections of the report, they have several questions that you need to answer.
Kelsey wants to know what the MAIN purpose of the visuals in the committee's report will be. What will you tell him?
-
It is to take the place of writing; the less text in the report, the better.
-
It is to communicate information regarding constituencies' perceptions of Oakdale Hospital.
-
It is to meet the required report length; the CEO wants the report to be at least 50 pages.
-
It is to promote the writer's credibility.
-
It is to enhance the report's visual appeal.
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