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- Changing buyer tastes disfavouring the firm products is an example of: a) opportunities b) Strengths c) SWOT analysis d) Threats e) WeaknessesConsumers undertake variety-seeking buying behavior in situations characterized by low Linvolvement but significant perceived brand differences Select one: a. features b. product C. consumers d. service e. specifications Previous page No1. Sara is aware of many different brands of food processors, but she is only considering seriously three of these brands. These three brands that Sara is evaluating constitute her ____. Select one: A. Alternative set B. Awareness set C. Preferred set D. Evoked set E. Evaluative Criteria 2. Lara noticed that she was running out of gas. She pulled into the closest pertrol station and filled up the tank. Lara's decision on which gas to purchase is characterized by ____. A. limited decision making B. A high level of cognitive processing C. Extended decision making D. A high level of affective processing E. A low level of purchase involvement. 3. Most purchases in supermarkets are unplanned. Select One: A. True B. False As soon as possible urgent With Explanation
- Please do not give solution in image format thanku Activity 2 Consumer Behaviour and Decision Making Activity Recall Purchases in the past three months Product Category Brand Consumer decision making process – Deliberate/rational or Habitual or Impulse Any other comment (Optional) e.g. the choices made, reasons, factors influencing purchase etc 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Task 1. Identify and describe a meaningful pattern (up to 2) from the table. Hint/suggestions: High vs low involvem8. Cues - the norms of a product, what one normally thinks of certain product types or brand. You will need to do a bit of research here. Provide an example of a cue/cues as per cereal. Remember cues can vary by all/any of the 4 Ps of the Marketing Mix. Your answer could be a product that match cues, goes against cues, should change due to cues, etc. Be specific and be sure to explain well.Describe three ways in which needs lower on Maslow’s hierarchy differ from needs which are higher on the hierarchy. (Word Limit: 150)
- A6) FinanceIn the hierarchy of needs there are five levels which answer below has it in the correct order. a.None of the above b.Personal needs, social needs, safety needs, self actualization needs, community needs c.Self actualization needs, personal needs, physiological needs, social needs, safety needs11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentationDevelop a response using the following to guide you: Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension. For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.
- Chapter 10 discusses Maslow’s hierarchy of needs.Which of the needs could be satisfied with subscribing to a meal kit plan? Why? (Hint: There is morethan one correct answer.)4. What is the correct order of Maslow's Hierarchy of Needs, starting at the lowest, most basic level: Group of answer choices Physiological needs, Love & Belonging, Safety & Security, Self-Esteem, Self-Actualization Physiological needs, Safety & Security, Love & Belonging, Self-Esteem, Self-Actualization Physiological needs, Love & Belonging, Safety & Security, Self-Actualization, Self-Esteem Physiological needs, Safety & Security, Self-Esteem, Love & Belonging, Self-Actualizationwhat is the coca cola targeting with your own words (without explin what target mean start deeply with coca cola targeting)