If you were an owner of an international and rapidly growing high-tech firm making sophisticated computer chips for medical equipment a) From the three basic approaches to manage an international company (ethnocentric, polycentric, and geocentric approaches). What do you think is the best approach and why? (b) Do you think an international firm should have local managers in all important posts? Why or why not? Please give clear insights.
If you were an owner of an international and rapidly growing high-tech firm making sophisticated computer chips for medical equipment a) From the three basic approaches to manage an international company (ethnocentric, polycentric, and geocentric approaches). What do you think is the best approach and why? (b) Do you think an international firm should have local managers in all important posts? Why or why not? Please give clear insights.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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If you were an owner of an international and rapidly growing high-tech firm making sophisticated computer
chips for medical equipment
a) From the three basic approaches to manage an international company (ethnocentric, polycentric, and geocentric approaches). What do you think is the best approach and why?
(b) Do you think an international firm should have local managers in all important posts? Why or why
not? Please give clear insights.
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