This case discusses some of the steps any company can take to inspire and motivate employees and to lower turnover.1. What are some of the suggestions a multinational can use to motivate and retain its employees?2. Do you think all of the suggestions would apply in all countries? Why or why not?3. Which of the suggestions would work best for a collectivistic country? Why? Retain top performers in a tough economy: inspire loyalty and passion in your employeesSuccessWhile big multinationals make headlines when their executives leave, smaller businesses can be especially hurt when top performers jump ship. "Turnover in a small businesshas a much greater impact on loss of customer loyally," says Keith Avers, head of Integra Leadership Institute and author of Engagement Is Not Enough: You Need PassionateEmployees to Achieve Your Dream. "Smaller businesses typically have a small, loyal customer base who get to know the staff well and get special attention. Then that staffmember leaves, and with them goes not only the relationship, but also the knowledge of that customer's likes and dislikes and special needs."In tough economic times it can be difficult to find ways to keep valued team members--not to mention inspire them--when there is little extra cash to use as a motivator.Fortunately, money is much less important to employees than many managers believe, says Mary Hladio, a human resource consultant based in Cincinnati. "All the researchshows that the reason people leave a job has nothing to do with money," she says. "It has to do with the opportunities they get, the culture of their workplace or the manager.There is a reason why firefighters are firefighters and teachers are teachers--they do it for a bigger cause."[ILLUSTRATION OMITTED]The most important thing a company can do is create a place where people want to work, experts say. Such an environment is a place with a purpose bigger than anyindividual and where peoples ideas, feelings and personal lives are respected.Ayers says programs and tactics are less effective in retaining and inspiring employees than genuinely trusting and valuing them. "When leaders see their employees aspartners in their success and start treating them that way," he says, "morale and loyalty skyrocket."$ain Topformers in agh Economyoyalty and passion in yourees. Ees.JOHNSON* Do meaningful work. To help people meet this need, create a mission statement with core values and reference it frequently, Hladio says. This statement should have acommon theme that ties the history of the business to the future. It will also outline what employees should aim for in daily decisions. "This gives each employee somethingto strive for that is bigger than revenue or a paycheck or the customer," Hladio says. Give each employee a framed copy of the statement.* Be respected. "All people need to be respected for who they are, not just for what they do," Ayers says. When people fee] respected, their natural desire to learn and grow isignited, and they want to increase their contribution to the organization. Hladio promotes building respect among the employees by creating flexible work schedules, allowingemployees to build their professional lives around their personal lives. "This requires a level of trust that the work will get done." she says. Hladio also suggests creating across-training program in which employees spend a day or a week learning the tasks of people in different departments with whom they frequently interact. "Now someone inproduction understands what it means to work in operations, and (heir contact there is Bob or Cindy not just some anonymous person" she says.* Be an insider Employees want to be involved in problem-solving and decision-making. "This lets them know they are truly valued," Ayers says. Create a process by whichemployees contribute ideas to make the business better--a designated email address, a peer-review process for choosing and rewarding the best ideas, and a culture in whichmanagers solicit employee input to solve problems.* Be on a winning team. In addition to celebrating the company's financial goals, find other ways to celebrate as an organization. One of the most important ways to supportemployees is lo celebrate their individual successes, including the occasional choice to leave the company, Hladio says. It's wise to give departing employees a warm send-offparty, gift or thoughtful note from managers and executives. But it is equally wise to consistently create an environment in which employees are cross-trained, and no singleindividual is solely knowledgeable about a process or client. "If the controller suddenly leaves, they can be confident that an administrative assistant knows how to runreports," Hladio says. This ensures that departing workers feel free to leave their old positions, and the remaining employees are confident that the gap will be filled."Companies need to learn that their employees leaving can be a win," Hladio says. They might return later with new contacts, skills and enthusiasm; they can help facilitatenew business for their previous employer in the new position; and top team members can help build a company's reputation as they move on to bright futures. "If employerscan celebrate that, it creates a stir among the workers who do stay that they are supported and valued," she says.

Motivation:- It is the process through which one employee will motivate another employee of the…

What are some of the suggestions a multinational can use to motivate and retain its employees? 2. Do you think all of the suggestions would apply in all countries? Why or why not? 3. Which of the suggestions would work best for a collectivistic country? Why?

What are some of the suggestions a multinational can use to motivate and retain its employees? 2. Do you think all of the suggestions would apply in all countries? Why or why not? 3. Which of the suggestions would work best for a collectivistic country? Why?

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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