Describe the concepts of culture, multiculturalism and diversity from the perspective of customs and values in the face-to-face and virtual space that are observed in other countries. Explain the theory of cultural dimensions and how knowing it can help a

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Describe the concepts of culture, multiculturalism and diversity from the perspective of customs and values in the face-to-face and virtual space that are observed in other countries.

Explain the theory of cultural dimensions and how knowing it can help a manager in international business management. Support your answer by referring to the approaches of Geert Hofstede and Fons Trompenaars.

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