The television series industry has played a pivotal role in increasing Turkey's cultural popularity in the Balkans, the Caucasus, Russia, Latin America, Turkic countries, Central Asia, Azerbaijan, Iran, Arab world, Pakistan, India, Italy, Germany and Bangladesh. The dynamic of cultural change is a multifaceted phenomenon; one way to make sense of the situation in think about the process of cultural change in terms of "hard" versus "soft" power. Hard power is about compelling others to adopt your views through the threat or use of brute force. As such, hard power is as a coercive approach that involves the use of military and economic power to influence or control the behavior or interests of other peoples, groups, or nations. Soft power is about attracting others to share your views through mutual interest and meaningful exchange. As such, soft power is subtle, representing a persuasive approach to influence and change cultural and political orientations and outlooks. In the case of Turkish soap operas, thinking about their use of "power" to change culture, one can reasonably conclude these are an example of ______________ (Soft Power OR Hard Power; Select ONLY one) . As such, Turkish soap operas are a possible path of ____________ (cultural imperialism, cultural collision, or culture shock; Select only ONE) that rely upon _____________ (coercion OR persuasion) rather than _______________ (Persuasion OR Coercion) to popularize and promote Turkish cultural ideals.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
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Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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The television series industry has played a pivotal role in increasing Turkey's cultural popularity in the Balkans, the Caucasus, Russia, Latin America, Turkic countries, Central Asia, Azerbaijan, Iran, Arab world, Pakistan, India, Italy, Germany and Bangladesh.

The dynamic of cultural change is a multifaceted phenomenon; one way to make sense of the situation in think about the process of cultural change in terms of "hard" versus "soft" power.

Hard power is about compelling others to adopt your views through the threat or use of brute force. As such, hard power is as a coercive approach that involves the use of military and economic power to influence or control the behavior or interests of other peoples, groups, or nations.

Soft power is about attracting others to share your views through mutual interest and meaningful exchange. As such, soft power is subtle, representing a persuasive approach to influence and change cultural and political orientations and outlooks. 

In the case of Turkish soap operas, thinking about their use of "power" to change culture, one can reasonably conclude these are an example of  ______________  (Soft Power OR Hard Power; Select ONLY one) .

As such, Turkish soap operas are a possible path of    ____________ (cultural imperialism,  cultural collision,  or culture shock; Select only ONE) that rely upon   _____________ (coercion OR persuasion)  rather than  _______________ (Persuasion  OR Coercion)  to popularize and promote Turkish cultural ideals.

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