When McDonalds, an American multinational corporation, entered the Chinese market, it faced many cross-cultural management challenges due to cultural differences. (a) In light of the above statement, explain the cultural differences between China and United States of America using Hofstede’s cultural values model. (b)You have been appointed as the new Regional Manager to oversee McDonalds operations in China. You are aware of the need to deal with cultural differences and to adapt to the Chinese culture. Explain the international strategies that you would implement for McDonalds in China in the management of its: product marketing workforce
When McDonalds, an American multinational corporation, entered the Chinese market, it faced many cross-cultural management challenges due to cultural differences. (a) In light of the above statement, explain the cultural differences between China and United States of America using Hofstede’s cultural values model. (b)You have been appointed as the new Regional Manager to oversee McDonalds operations in China. You are aware of the need to deal with cultural differences and to adapt to the Chinese culture. Explain the international strategies that you would implement for McDonalds in China in the management of its: product marketing workforce
Chapter6: International Management
Section: Chapter Questions
Problem 1CTQ: What are some of the sources of McDermotts excellence at managing cross-cultural differences? How...
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When McDonalds, an American multinational corporation, entered the Chinese market, it faced many cross-cultural management challenges due to cultural differences.
(a) In light of the above statement, explain the cultural differences between China and United States of America using Hofstede’s cultural values model.
(b)You have been appointed as the new Regional Manager to oversee McDonalds operations in China. You are aware of the need to deal with cultural differences and to adapt to the Chinese culture. Explain the international strategies that you would implement for McDonalds in China in the management of its:
- product marketing
- workforce
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