If you can choose to list your firm anywhere in the world, which country would you prefer? Why?
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If you can choose to list your firm anywhere in the world, which country would you prefer? Why?
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- In a company that makes soaps, how can you look for a direct distribution channel?You have been asked whether your organization should expand from selling its products only in North America to selling its products in Europe as well. What information would you want to collect? Who would you want to discuss the idea with before making a decision?What is a company based in Nova Scotia that you thik shoud begin selling its products in a country outside of North America? who are some current competitors in that country and their marketing efforts.
- Choose something you buy all the time. Do you know where it is made and how many places it went before you or your family purchased it?To make themselves more marketable, many people obtain multiple credentials or specializations. Describe some possibilities for dual credentials and cross-training based on the descriptions of professions given in this chapter. What benefits are provided by dual credentials and cross-training? What professions not described in this chapter would also lend themselves to dual credentials?4) When a specific asset or resource cannot be traded in a market because it is specific to its business, it might be good idea to: a) Try to sell this resource anyway b) Contract (shrink) the business by divestiture c) Diversify by utilizing its resources to produce another product/service d) Just focus on other businesses
- Spend some time browsing Alibaba.com and taking a look at some examples of the products that are offered for sale. What are some of the logistical factors that are different between buying anything from Amazon.com vs Alibaba.com?Have some time to browse Alibaba.com and take a look at some of the products that are offered for sale there. What are some of the logistical factors that are different between buying something on Alibaba.com and buying something on Amazon.com?3. Which of the following is NOT one of the possible ways to go into business? a) Purchasing an existing business b) Joining an existing business c) Buying out a conglomerate d) Starting a new business
- The company that came back with the highest bid potentially could sign on to have all of their business travel done through that airlines. Think of the issues here.At its core, marketing is meant to facilitate exchanges. As marketing managers, the most prevalent view we may take of exchange is that of our product for our customers’ money. What other exchanges may occur between marketers and customers?The president of your company has just told you that an Indian multinational company is interested in purchasing a large amount of the products that you and your group are responsible for. You have been charged with meeting with the team from India, hosting their visit, and negotiating the agreement, including pricing. How do you communicate during the meeting with your colleagues? What are some aspects of the social and business interactions that you will want you and your staff to avoid? What will you report back to the president regarding the meeting, and will you encourage her to take part in the meeting?
