1 Artifacts of Organizational Culture Heroes Stories Lussier & Hendon HRM 3rd Ed., p. 203, e-book Slogans Ceremonies Symbols

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter9: Marketing Research
Section: Chapter Questions
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  1. What artifacts can you see at work? What do these artifacts tell you about your employer?  Give me an example of EACH of the 5 artifact examples from your workplace (below). 

  2. Espoused values are the stated values and rules of behavior in the organization; it is how the members perceive the organization themselves and how they present it to others - the stated strategies, goals, philosophies, and justifications. What are the company’s espoused values? Do you think management’s enacted behaviors are consistent with these espoused values?

  3. Identify three key beliefs you have about your employer: You may want to ask a work colleague the same question. Are these beliefs consistent with the meaning of the artifacts you described in answering question 1?

1
Artifacts of Organizational Culture
Heroes
Stories
Lussier & Hendon
HRM 3rd Ed., p. 203, e-book
Slogans
Ceremonies
Symbols
Transcribed Image Text:1 Artifacts of Organizational Culture Heroes Stories Lussier & Hendon HRM 3rd Ed., p. 203, e-book Slogans Ceremonies Symbols
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