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- To what extent will the company need to adapt its marketing communications to the specific styles and tastes of each local market?Ethics One of the potential opportunities offered byneuromarketing is the capability to look at patternsin brain activity and identify (a) how the presence ofdifferent product attributes and variations of those attributes can help 10 predict what choices a consume,prior to their actually making those choices, (b) andhow those attributes can be manipulated to influenceother choices without the consumer realizing the impact that those changes are having on their choices.Do you believe that marketets should be able to usethis type of knowledge to their advantage? Would youhave any personal qualms with doing so?Please do not give solution in image format thanku Whichof the following tends to be the largest group of purchasers of goods and services in most countries? A. Governments B. Manufacturers C. Wholesalers D. Gatekeepers E. Retailers F. None of the above.
- You decide to specialize in marketing for your first career. You take an entry-level position as XYZ Corp. This means you are a ________. Group of answer choices knowledge worker middle manager lower-level manager clerical managerWhich of these may be a better option for companies selling differentiated products? A) Global strategy B) Decentralized production C) Low-cost strategy D) Centralized productionKindly help me with exercises on digitalization; 1. Think about the 3-4 most significant ways that technology has influenced your behavior, as a consumer, in the last few years, how and why? a.Identify one of your regular behaviors, as a consumer yourself. b.How has this functional activity changed, as a result of technology? c.What has technology enabled here, that wasn’t possible or as easy before? d.What is the dark side (or tradeoff) of this new behavior? 2. What do you think about all of this? Can you draw a few general insights or patterns from the above exercise? 3. Reading online reviews before purchasing something is very much a market research activity, at an individual level. How do online reviews influence you, as a consumer? Do you pay attention to online reviews more or less in certain scenarios? Why or why not? 4. What do you think motivates people to write online reviews? 5. How has smartphone technology changed the way you shop? 6. Put your big picture,…
- Safari 10:16 PM me 3. If you were a segment manager at McDonald's how would you target coffee products to senior citizens? & 6 7 R Y UPart 2. Think of a product that is "essential" for everyday living that typically costs more than $100. How can you modify this product to make it accessible to consumers in underdeveloped countries (with lower income), Describe the product and the changes you would make to the product to better fit the market.Ethics Firms are increasing their use of search enginemarketing in which they pay search engines such asGoogle and Bing to, priority position listings. Socialmedia sites such as Twitter generate revenue byoffering to sell •search words· to firms so that theirposting appeats on top. Are such practices ethical?Are consumers being deceived when a firm pays to, pliotity positioning?
- m.com-Onli... Booking.com McAfee Security a Amazon.com - Onli... ny Marketing Research Assessment i 9 Mc Graw Hill Multiple Choice The marketing research industry relies on ethical standards to help gain the trust of consumers. Establishing trust increases individuals' willingness to participate in research. ensures accurate research results. Content G Image result for cur... informs companies when to cease research. decreases the cost of research. increases the cost of research. 13 Q Saved 6252Fmghmiddl...Q. explain why traditional marketing is losing it's position to e- marketing ?For problems 1-3, please refer to this article on Ocado. https://www.bbc.co.uk/news/business-54352540 1. What can we say about existing rivalry in the market of online retailers? a. This force is week because of strong brands and stabile market shares. b. This force is medium level, because the market is quite concentrated but consumers are quite loyal. c. Existing rivalry is strong because the market is quite concentrated, switching costs are relatively low and the different firms' services are not especially differentiated. d. Rivalry is strong because suppliers and not concentrated and entry barriers are low. 2. How would you evaluate the threat of buyers in this market? a. It is relatively weak, because OCADO sells for final consumers who are not concentrated and have a weak bargaining power. b. It is strong, because Tesco and Amazon are large firms with larger market shares than Ocado. c. It is medium level, because OCADO cannot easily switch across its buyers.…
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