Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Introduction
Marketing brings the valuable leads and customers loyalty for the business. It is because customers get to understand the product closely by engaging and communicating the brand.
Marketing has the primary objective of increasing sales and market share for the business. Thus, the ultimate relationship with brand due to satisfaction and retention of the customers.
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