Golden arches align interstate highways to alert customers when there is a McDonalds located at next exit. There is no mention of the name McDonalds on these golden arches. The general public, by in large, as well as their customers know that a golden arch represents McDonalds. This refer to: Registered Brand Registered Trademark Registered design Registered logo

Golden arches align interstate highways to alert customers when there is a McDonalds located at next exit. There is no mention of the name McDonalds on these golden arches. The general public, by in large, as well as their customers know that a golden arch represents McDonalds. This refer to: Registered Brand Registered Trademark Registered design Registered logo

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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