A reader wrote to Business Week (July 9 & 16, 2007) and noted: Americans have switched from Detroit Big Three vehicles to Honda and Toyota vehicles not for visual design features but for durability, reliability, good fuel consumption, and low full cost of operation. Detroit needs to offer five passenger, 35-mile-per-gallon vehicles with 100,000-mile bumper-to-bumper warranties over 10 years of ownership to cause satisfied Honda and Toyota buyers to switch.” What definitions of quality are implied in these comments? Why? A top Ford executive stated, “You can’t have great value unless you have great quality”. Comment on this statement. Do you agree? Why or why not?
A reader wrote to Business Week (July 9 & 16, 2007) and noted: Americans have switched from Detroit Big Three vehicles to Honda and Toyota vehicles not for visual design features but for durability, reliability, good fuel consumption, and low full cost of operation. Detroit needs to offer five passenger, 35-mile-per-gallon vehicles with 100,000-mile bumper-to-bumper warranties over 10 years of ownership to cause satisfied Honda and Toyota buyers to switch.” What definitions of quality are implied in these comments? Why? A top Ford executive stated, “You can’t have great value unless you have great quality”. Comment on this statement. Do you agree? Why or why not?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A reader wrote to Business Week (July 9 & 16, 2007) and noted: Americans have switched from Detroit Big Three vehicles to Honda and Toyota vehicles not for visual design features but for durability, reliability, good fuel consumption, and low full cost of operation. Detroit needs to offer five passenger, 35-mile-per-gallon vehicles with 100,000-mile bumper-to-bumper warranties over 10 years of ownership to cause satisfied Honda and Toyota buyers to switch.” What definitions of quality are implied in these comments? Why?
A top Ford executive stated, “You can’t have great value unless you have great quality”. Comment on this statement. Do you agree? Why or why not?
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