This question will be reviewing the ethics, corporate social responsibility and sustainability of google: i. Review the CSR and Sustainability policies of the business. Using relevant models and concepts, like AB Carroll’s, examine the level of ethics and CSR displayed by this company. (

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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This question will be reviewing the ethics, corporate social responsibility and sustainability of google:

i. Review the CSR and Sustainability policies of the business. Using relevant models and concepts, like AB Carroll’s, examine the level of ethics and CSR displayed by this company. (Make sure you look for news stories about this business and the CEO).

ii. Does the business live up to their vision and values?

iii. Do you consider this company as “ethical”? To what extent? Justify your answer.

iv. What recommendations can you offer to improve the reputation and image of this organisation? If you believe this company is in fact ethical, analyse and explain the impact its values have. What can other businesses learn from this company?

 

 

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