Find an example of a company in Lithuania that engages in a Corporate Social Responsibility initiative. The company you select should be a domestic company to Lithuania, not just an office of an international company. Include a weblink to the company. What is the purpose of that company's initiative (what are they trying to accomplish). Classify the purpose of their initiative as either ethical (i.e., actions to make things "right"), environmental (i.e., actions to help preserve the natural environment), or social (i.e., actions to improve the lives of people). Justify your response. Describe what the company does for their initiative? Include an image of the initiative if one is available.
Find an example of a company in Lithuania that engages in a Corporate Social Responsibility initiative. The company you select should be a domestic company to Lithuania, not just an office of an international company. Include a weblink to the company. What is the purpose of that company's initiative (what are they trying to accomplish). Classify the purpose of their initiative as either ethical (i.e., actions to make things "right"), environmental (i.e., actions to help preserve the natural environment), or social (i.e., actions to improve the lives of people). Justify your response. Describe what the company does for their initiative? Include an image of the initiative if one is available.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Find an example of a company in Lithuania that engages in a Corporate Social Responsibility initiative. The company you select should be a domestic company to Lithuania, not just an office of an international company. Include a weblink to the company.
What is the purpose of that company's initiative (what are they trying to accomplish). Classify the purpose of their initiative as either ethical (i.e., actions to make things "right"), environmental (i.e., actions to help preserve the natural environment), or social (i.e., actions to improve the lives of people). Justify your response.
Describe what the company does for their initiative? Include an image of the initiative if one is available.
Expert Solution
Step 1
Disclaimer - As per the Bartleby authoring guidelines, external references or web links or images cannot be provided. The remaining elements of the question are provided in a generalized manner.
Maxima Group UAB - It is a Lithuania-based retail chain headquartered in Vilnius and operates in many Baltic countries. The retail chain has over 1300 stores in Lithuania, Latvia, Poland, and Bulgaria.
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