Suppose that XYZ discontinues the productline and that the company places ads infarmers' trade journals and producerscooperatives newsletters asking farmers toturn in their XYZ hoses for full refunds, withthe ads stating that the hoses are "obsolete,"not that they are unsafe. Discuss the ethicalissues/implications of this strategy.

Ethical implications are defined as a set of principles that guide an individual or organization's…

Answered: Suppose that XYZ discontinues the…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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CASE: Ethical Advertising? A hospital has placed billboards throughout the region with the following statement: “Are You a Victim of Sexual or Domestic Assault? Come to Warman Center Where We Will Treat You Immediately. Our Staff of Counsellors and Providers Have Received Special Sensitivity Training in This Area. You Are Our Main Concern.” A twenty-five-year-old college student presents to the Warman Center’s emergency department stating, “My boyfriend assaulted and raped me and I need help.” The registration clerk notices that there are fresh bruises and bleeding on her face, neck, and arms. The student fills out registration information and is asked to sit in the waiting room. Several hours pass. The young woman approaches the registration clerk and states, “I am really scared. I have pain. I am terribly upset about what has happened to me, and I just can’t sit here any longer.” The registration clerk responds, “Haven’t you seen all the ambulances come in? We have patients with…
The product manager of GE is reviewing the penetration of trash compactors in American homes. After more than two decades in existence, this product is in relatively few homes. What problems can account for this poor acceptance? What is the shape of the trash compactor life cycle?
In light of the above, write a paragraph in which you discuss the levels of brand acceptance.
Target Mainstays Stackable Bin (Target Retailer Brand) Private Label What is the evaluation of the private brand quality compared to national brands? Below are a number of changes in private label branding that have occurred. Discuss each of these changes in relation to the private brand picked. (Target Mainstays Stackable Bin) Improved quality Perceived as a value purchase Higher loyalty towards retail outlets and lower loyalty towards specific brands Used to differentiate retail outlets Increased advertising of private brands Increased quality of in-store displays and packaging of private brands
What role does labeling play in differentiating and promoting various types of consumer product packages?
A screening criterion that permits a firm's products to be considered as possible candidates for purchase
Consumer Behavior Course Chapter 1 has a statement; “People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what do you understand from this statement? Please explain it in detail.
Think a product and explain the elements that make the product and distinct from similar products of the competitors.
The well-known brand UPS (United Parcel Service) would most likely be classified as A.suggestive. B. arbitrary. C.generic. D.fanciful. e.descriptive.
Product Safety You’re the head of marketing for a pharmaceutical company that has just discovered an effective drug for the treatment of breast cancer. You have spent months designing a marketing campaign for printing materials and medication sample kits for distribution to almost every family physician and pharmacies all around the world. As the materials are being loaded into cartons for delivery to your company’s representatives, your assistant tells you that she has noticed a typographical error in the literature that could mislead physicians and their patients. In the section that discusses side effects, diarrhea and gastrointestinal problems are listed as having a probability of 2 percent. However, the probability to report is 20%. This error appears on virtually every piece of the literature and kits, and ads containing the mistake are already on press in several consumer magazines. Based on the knowledge you gained in the course, please discuss your course(s) of actions. Do…
5) Plastical Company is a manufacturer of plastic box that are used by Sally's Beauty to contain its' cosmetic product. In this instance, Plastical Company acts as a A) retailer B) marketing intermediary C) customer D) media E) supplier

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