Given the following objective, "Raise brand awareness to at least 40 percent among consumers 18 to 49," which critical element of an actionable objective is missing? Question options: Quantitative benchmark Qualitative benchmark Details of how awareness will be raised Definition of "awareness" Temporal benchmark

Brand awareness can be raised by effective advertising and marketing plan. Answer - Option E. An objective should be time bound so that it is given priority over other things. In the given statement there's no time period mentioned within which the goal to raise brand awareness is to be increased. Option A is incorrect because quantitative benchmark of increasing the brand awareness NY atleast 40% is mentioned. Option B is incorrect because raising brand awareness is a qualitative benchmark. Option C is incorrect because brand awareness raising strategies is planned after setting objectives. Option D is incorrect because definition of brand awareness is universal, how easily the brand is recognized and remembered is brand awareness.

Answered: Given the following objective, "Raise…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Given the following objective, "Raise brand awareness to at least 40 percent among consumers 18 to 49," which critical element of an actionable objective is missing?

Question options:

	Quantitative benchmark
	Qualitative benchmark
	Details of how awareness will be raised
	Definition of "awareness"
	Temporal benchmark

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