Answered: Give an example for each of the…

Give an example for each of the following concepts: 1. Market penetration 2. Flank defense 3. Cloner 4. Mobile Defense 5. new-market segment strategy

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 3SC

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Concept explainers

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.

Question

Give an example for each of the following
concepts:
1. Market penetration
2. Flank defense
3. Cloner
4. Mobile Defense
5. new-market segment strategy

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