1. Assume you are the marketingmanager for a new gym and spachain that is about to open.Conduct a microenvironmentanalysis for your service company.

All components in or immediately around a business, such as its internal environment, suppliers,…

Answered: 1. Assume you are the marketing manager…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. Assume you are the marketing manager for a new gym and spa chain that is about to open. Conduct a microenvironment analysis for your service company.