Fill in the table of threats and opportunities of the Dove company.Note:There is an example of a table with information, so you know what it refers to.Fill in the empty table, referring to Dove. FactorWeight or weightingClassificationWeighted ValueStrategyOpportunitiesUsing new media to seek newmeans of exposure (T)Creation of new needs in thearea of hygiene (S)New health and safetystandards frameworks as aresult of the pandemic (P)Use of support campaigns fornew businesses (E)E-commerce(G) Weight orWeightingClassificationStrategyFactorWeighted ValueOPPORTUNITIESNew health and safety standardsframeworks as a result of the pandemic (P)0.0680.068Follow up and comply with the requirements established by health andsafety standards.0.0750.075Financial support and loans for newbusinesses (s)Apply for financial support from both government and privatecompanies.Inclination to consume natural and0. 15530.465handmade products (S)Make use of natural inputs in trends that give added value to theproduct.Using new media to seek new means ofexposure (T)0.12540,.5Exploit technological resources for the massification of advertising andmarketing campaigns.E-commerce(G)0.130.3Use of the leading sales platforms in Mexico, such as amazon andmercado libre.

Dove targets its products at women of all ages, shapes, and colors, especially through its soaps and…

Answered: Fill in the table of threats and…

Fill in the table of threats and opportunities of the Dove company. Note: There is an example of a table with information, so you know what it refers to. Fill in the empty table, referring to Dove.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Fill in the table of threats and opportunities of the Dove company.

Note:
There is an example of a table with information, so you know what it refers to.

Fill in the empty table, referring to Dove.

Factor
Weight or weighting
Classification
Weighted Value
Strategy
Opportunities
Using new media to seek new
means of exposure (T)
Creation of new needs in the
area of hygiene (S)
New health and safety
standards frameworks as a
result of the pandemic (P)
Use of support campaigns for
new businesses (E)
E-commerce(G)

Weight or
Weighting
Classification
Strategy
Factor
Weighted Value
OPPORTUNITIES
New health and safety standards
frameworks as a result of the pandemic (P)
0.068
0.068
Follow up and comply with the requirements established by health and
safety standards.
0.075
0.075
Financial support and loans for new
businesses (s)
Apply for financial support from both government and private
companies.
Inclination to consume natural and
0. 155
3
0.465
handmade products (S)
Make use of natural inputs in trends that give added value to the
product.
Using new media to seek new means of
exposure (T)
0.125
4
0,.5
Exploit technological resources for the massification of advertising and
marketing campaigns.
E-commerce(G)
0.1
3
0.3
Use of the leading sales platforms in Mexico, such as amazon and
mercado libre.

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