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Which of the following explains why in Mendelow’s Classification Stakeholders in Segment C must be treated with care.
These stakeholders may participate in decision-making.
They do not have great ability to influence strategy, but their views can be important in influencing more powerful stakeholders, perhaps by lobbying.
They are capable of moving to Segment D. They should therefore be kept satisfied. Large institutional shareholders might fall into Segment C.
Without their participation, the organization will have difficulty continuing as a going concern
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- Focused strategies keyed either to low-cost or differentiation are especially appropriate for situations where Copyright © by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting isexpressly prohibited and constitutes copyright violation O the industry has many different niches and segments, thereby allowing a focuser to pick a competitively attractive niche that is not only suited to its competitively valuable resources and capabilities but also lessens the risk of overcrowding that occurs when too many rivals attempt to focus their energies on the same target segment. O the industry is growing rapidly, a company can achieve a big enough volume to fully capture all the available scale economies, and the product offerings of most rival sellers are weakly differentiated. O buyers have low costs in switching from one seller's brand to another, buyer, bargaining power is relatively strong, and buyers' needs and uses of the product are diverse. O the industry contains…You were offered a Marketing Manager position at a family-owned business on the local market. The company over the last 3 years has experienced significant growth in sales and the Board of Directors have expressed interest in expanding the brand to regional and international markets. As the new marketing manager, you are responsible for developing and executing business and marketing strategies to promote the organization’s products and services in various global markets. For this reason, the Board of Directors have requested a board note (paper) to be prepared outlining the process requirements to expand to global markets. Based on the requirements, you are asked to provide possible recommendations for Board’s consideration in the next meeting scheduled for October 15. Outline the international marketing process and explain the importance of each step in determining the right strategy.4 A firm that is marketing multimillion-dollar waste- water treatment systems to cities has been unable to sell a new type of system. This setback has occurred even though the firm’s systems are cheaper than competitive systems and meet U.S. Environmental Protection Agency (EPA) specifications. To date, the firm’s marketing efforts have been directed to city purchasing departments and the various state EPAs to get on approved bidders’ lists. Talks with city-employed personnel have indicated that the new system is very different from current systems and therefore city sanitary and sewer department engineers, directors of these two departments, and city council members are unfamiliar with the work- ings of the system. Consulting engineers, hired by cities to work on the engineering and design fea- tures of these systems and paid on a percentage of system cost, are also reluctant to favor the new sys- tem. (a) What roles do the various individuals play in the purchase process for a…
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