ExxonMobil uses a(n) _____ appeal when it explains technical aspects ofits products, such as lithium ion batteries, hydrogen technology,biofuels, and CO2 capture technologies. a. candid b. emotional c. engineering d. informational e. contemporary
ExxonMobil uses a(n) _____ appeal when it explains technical aspects ofits products, such as lithium ion batteries, hydrogen technology,biofuels, and CO2 capture technologies. a. candid b. emotional c. engineering d. informational e. contemporary
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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ExxonMobil uses a(n) _____ appeal when it explains technical aspects of its products, such as lithium ion batteries, hydrogen technology, biofuels, and CO2 capture technologies. a. candid b. emotional c. engineering d. informational e. contemporary |
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