This segment is often more skeptical about the value of technology, and tends to adopt it only after strong evidence shows that the value of adoption is greater than the cost of adoption, and that other customers have adopted the technology successfully. Select one: a. Laggards b. Early adopters c. Innovators d. Late Majority This stage provides actual sales results, which indicate the acceptance level of consumers. Select one: a. Test Marketing Stage b. Concept Stage c. Product Development Stage d. Idea Stage
This segment is often more skeptical about the value of technology, and tends to adopt it only after strong evidence shows that the value of adoption is greater than the cost of adoption, and that other customers have adopted the technology successfully. Select one: a. Laggards b. Early adopters c. Innovators d. Late Majority This stage provides actual sales results, which indicate the acceptance level of consumers. Select one: a. Test Marketing Stage b. Concept Stage c. Product Development Stage d. Idea Stage
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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This segment is often more skeptical about the value of technology, and tends to adopt it only after strong evidence shows that the value of adoption is greater than the cost of adoption, and that other customers have adopted the technology successfully.
Select one:
a. Laggards
b. Early adopters
c. Innovators
d. Late Majority
This stage provides actual sales results, which indicate the acceptance level of consumers.
Select one:
a. Test Marketing Stage
b. Concept Stage
c. Product Development Stage
d. Idea Stage
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