The one characteristic that makes direct marketing different from marketing in generalis that                                                                                                  A.the success of direct marketing is ultimately determined by consumer response. B.direct marketing relies on audience segmentation. C.direct marketing typically has a lower cost per contact. D.direct marketing has an emphasis on developing a database.

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Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.