Explain the importance of e-commerce in relation to the value chain. Discuss three (3) e-commerce activities which will add value within the value chain of E-bay

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Ebay relies heavily on the use of technology for their business therefore, it is important to
understand what the Value Chain is about as well as the types of strategies that could be
utilized to gain a competitive advantage. Explain the importance of e-commerce in
relation to the value chain. Discuss three (3) e-commerce activities which will add value
within the value chain of E-bay

Expert Solution
Step 1 Introduction

Every buyer undertakes value chain activities with an aim to improve the efficiency of performing business operations by reducing the cost of production and increasing the quality of the services provided by them. The ultimate aim of performing value chain activities is to increase the customers satisfaction and improve their experience dealing with their brand and products.

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