Answered: Digital marketing can be used to build…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Digital marketing can be used to build a profitable business brand. How we prve this???

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Introduction

With the rapidly changing world of technology, the marketing industry has seen a lot of evolution. Businesses have been turned upside down with the use of modern technologies. It has changed a lot how brands communicate with consumers.

Some of the changes that are a result of continuous development in digital technology are as follows: Increased use of digital marketing, content marketing, the use of chatbot in customer relationship management, the voice search feature available for the customers, use of data analytics in measuring marketing activities, Social media marketing, etc.