The Emergence of the digital firm and globalisation are two of the three factors which have fundamentally altered the process between analysing a company in the “Old Economy” and analysing a company in the “New Economy”. Analyse the effects of these two factors in the context of Porter’s Five Forces Model.

The Emergence of the digital firm and globalisation are two of the three factors which have fundamentally altered the process between analysing a company in the “Old Economy” and analysing a company in the “New Economy”. Analyse the effects of these two factors in the context of Porter’s Five Forces Model.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

How marketing researchers and managers use an intelligent enterprise platform to turn data into action.
ORGANIZING FOR MARKETING AGILITY With rapid and accelerating environmental change, organizations need to be responsive to change – both internally and in how they interact with the environment. • What is the role of marketing in helping organizations anticipate and prepare for “black swan” events?• How can marketing help organizations adapt after macro developments?
What conditions must exist before a marketingexchange can occur? Describe a recent exchange inwhich you participated.
What major trends discussed at the end of this chapter are different from previous external environments?
The steps involved in introducing a market oriented culture within an organization.
Outline the four categories of innovation and provide examples to illustrate its applicability in a real-worldcontext.
Define crowdsourcing in your own words. Include an example of a business successfully applying this concept.
How can Marketing strategies or concepts can be embedded into a hybrid approach to maximize the use of technology and social media to beat competitors
Discuss the impact of the technologicalenvironment on a firm’s marketing activities.
Explain how artificial intelligence is being by marketers in the new marketing age and how are consumers benefiting from it.