There have been quite a few variations on the Ps of marketing, including the 4 Ps and 7 Ps, but for this module we focus on the core 4 Ps of marketing – often referred to as the marketing mix. They are product, price, place, and promotion. Critically discuss what each of these means and how they apply to digital.
There have been quite a few variations on the Ps of marketing, including the 4 Ps and 7 Ps, but for this module we focus on the core 4 Ps of marketing – often referred to as the marketing mix. They are product, price, place, and promotion. Critically discuss what each of these means and how they apply to digital.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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There have been quite a few variations on the Ps of marketing, including the 4 Ps and 7 Ps, but for
this module we focus on the core 4 Ps of marketing – often referred to as the marketing mix. They
are product, price, place, and promotion. Critically discuss what each of these means and how they
apply to digital.
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