Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Explain how the emergence of on-demand marketing is taking CRM to a new level ?
Expert Solution
Step 1
On-demand Marketing- There can be a possibility of managing the flexible return on marketing function by the engagement of specific skills required for the response of evergreen marketing talent needs.
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