Critical Thinking Mobile commerce (m-commerce) isa rapidly growing category of e-commerce that takesplace via a smart phone or tablet instead of a desktopor laptop computer. How has m-commerce changedthe way consumers shop? What do marketers need todo now and in the future to better support their m·commerce customers? What do you think the futureof m-commerce will be?
Critical Thinking Mobile commerce (m-commerce) isa rapidly growing category of e-commerce that takesplace via a smart phone or tablet instead of a desktopor laptop computer. How has m-commerce changedthe way consumers shop? What do marketers need todo now and in the future to better support their m·commerce customers? What do you think the futureof m-commerce will be?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critical Thinking Mobile commerce (m-commerce) is
a rapidly growing category of e-commerce that takes
place via a smart phone or tablet instead of a desktop
or laptop computer. How has m-commerce changed
the way consumers shop? What do marketers need to
do now and in the future to better support their m·
commerce customers? What do you think the future
of m-commerce will be?
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