Experts in persuasive communication have developed a number of indirect models for such messages. One of the best known is the AIDA model, which organizes messages into four phases. Analyze how Apple. Inc use this model for their business.

Experts in persuasive communication have developed a number of indirect models for such messages. One of the best known is the AIDA model, which organizes messages into four phases. Analyze how Apple. Inc use this model for their business.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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