EXERCISES 1O: (Page 166) 1. Why do we use symbols on packaging? 2. How does the packaging help a marketer effort? 3. Does the packaging have any affect in the retailing of the product? If so, how? 4. Do all products small and large have to packed? What will we need to do we want to transport a large machine? Will we need to pack this also? Why and in your opinion how?
EXERCISES 1O: (Page 166) 1. Why do we use symbols on packaging? 2. How does the packaging help a marketer effort? 3. Does the packaging have any affect in the retailing of the product? If so, how? 4. Do all products small and large have to packed? What will we need to do we want to transport a large machine? Will we need to pack this also? Why and in your opinion how?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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EXERCISES 1O: (Page 166)
1. Why do we use symbols on packaging?
2. How does the packaging help a marketer effort?
3. Does the packaging have any affect in the retailing of the product? If so, how?
4. Do all products small and large have to packed? What will we need to do we want to transport a large machine? Will we need to pack this also? Why and in your opinion how?
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