Susanna wants to replace her old LCD TV with the latest model of smart TV. In order to get the maximum value for her money, she plans to spend substantial time and effort in gathering information and making product comparisons before making the actual purchase. In this instance, Susanna is planning to buy a(n) ________ product. A) convenience B) unsought C) special D) shopping E) exclusive
Susanna wants to replace her old LCD TV with the latest model of smart TV. In order to get the maximum value for her money, she plans to spend substantial time and effort in gathering information and making product comparisons before making the actual purchase. In this instance, Susanna is planning to buy a(n) ________ product. A) convenience B) unsought C) special D) shopping E) exclusive
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Susanna wants to replace her old LCD TV with the latest model of smart TV. In order to get the maximum value for her money, she plans to spend substantial time and effort in gathering information and making product comparisons before making the actual purchase. In this instance, Susanna is planning to buy a(n) ________ product.
A) convenience
B) unsought
C) special
D) shopping
E) exclusive
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