Evaluate and present critical comments (positive and/or negative) on what the overall effectiveness of higher education institution social media campaign to support their current registration objectives. Include critically commentary on whether these were successfully integrated into those higher education existing Integrated Marketing Communication efforts. (700 - 900 Words)

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Evaluate and present critical comments (positive and/or negative) on what the overall effectiveness of higher education institution social media campaign to support their current registration objectives. Include critically commentary on whether these were successfully integrated into those higher education existing Integrated Marketing Communication efforts. (700 - 900 Words)

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