Which marketing communication involves direct communication with selected target customers on a one-to-one basis to obtain an immediate response and cultivate lasting customer relationships, using telephone, direct mail or emails?
Which marketing communication involves direct communication with selected target customers on a one-to-one basis to obtain an immediate response and cultivate lasting customer relationships, using telephone, direct mail or emails?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Q36
Transcribed Image Text:Which marketing communication involves direct
communication with selected target customers on
a one-to-one basis to obtain an immediate
response and cultivate lasting customer
relationships, using telephone, direct mail or
emails?
O a. Public relations
O b. Sales promotions
O c. Direct marketing
O d. Advertisements
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