Element   Description   Mission   Amazon’s mission statement is “To be Earth’s most customer-centric company.”   There are four characteristics associated with this mission statement – lowest prices, best selection of goods and services, convenience of e-commerce, and global industry leadership.   Amazon’s mission statement points to having a wide selection of products to satisfy customers. Amazon’s mission underlines convenience by offering access to products and services via the Internet.   Amazon’s mission statement uses the word “Earth” to represent the want of being the top leader in customer satisfactions for all nations.   Reference:   Gregory, Lawrence (2022). Amazon.com Inc.’s mission statement & vision statement (an analysis). https://panmore.com/amazon-com-inc-vision-statement-mission-statement-analysis   Vision   Amazon’s vision statement is “To become Earth’s best employer and Earth’s safest place to work.”   These three characteristics are identified in Amazon’s vision statement – global reach, best employer, and safest workplace.   The “global reach” characteristic represents “Earth” as the market and that Amazon will continue to expand globally.   The employee-centeredness in Amazon’s vision statement shows that their employees are the most important stakeholders in the online retail business.   Worker’s needs are focused continuously when addressing workplace safety.   Reference:   Gregory, Lawrence (2022). Amazon.com Inc.’s mission statement & vision statement (an analysis). https://panmore.com/amazon-com-inc-vision-statement-mission-statement-analysis   Values   Amazon principles:   Customer obsession – attention is on competitors, but the obsession is over the customers Ownership – “that’s not my job” is never said Invent and simplify – innovation, invention, and finding ways to simplify is expected and required Learn and be curious – learning is never done and exploring new possibilities Hire the best – talent is recognized The highest standards – leaders hold high standards to better their work teams Think big – think differently to inspire results Bias for action – Amazon values calculated risk taking Earn trust – are attentive, speak candidly, and be respectful Dive deep – no task is beneath Amazon’s leaders References:   Leadership principles. (n.d.). https://www.amazon.jobs/en/principles   Structure   Amazon’s structure is hierarchical. The senior management team consists of three CEOs and three senior vice presidents.   There are four key factors of Amazon’s structure:   Hierarchical corporate structure – largest internet retailer in the world with 3 million employees Hybrid project groups – specialists from various departments can be part-time reporting to the head of their department and project leaders, or full-time reporting only to the project leaders Flexibility of business – successful organization of the hybrid project groups play a big role in maintaining flexibility Stability in top management – many power players with a decade or more time in the company Reference:   Dudovskiy, John (2022). Amazon organizational structure: a brief overview. https://research-methodology.net/amazon-organizational-structure-2-2/   Culture   There are five key elements to Amazon’s organizational culture:   Immense performance pressure – work culture has been described as “purposeful Darwinism” for employee management Constant reinvention and optimization of organizational culture – constantly adjust culture to never lose the agility, nimbleness, and hunger for experimentation Customer-centricity – one of the cornerstones of Amazon culture with high levels of customer-centricity Operating like a startup – startup mentality in terms of risk-taking, experimentation, flexibility of business, and ‘hunger’ doe success Diversity among workforce – Amazon has GLAmazon, a group for gays and lesbians, Black Employees Network, and Women in Technology group Reference:   Dudovskiy, John (2022). Amazon organizational culture: harsh, but effectively contributing to the bottom line. https://research-methodology.net/amazon-organizational-culture-harsh-effectively-contributing-bottom-line-2/   Based on your advanced organizer and further research on your Amazon, analyze the degree of alignment between what the organization is currently doing (actions) and its mission, vision, values, structure, and culture. Think about what Amazon is doing right and on-brand and where there is room for improvement. Your analysis should be 500-750 words.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
icon
Related questions
Question

Element

 

Description

 

Mission

 

Amazon’s mission statement is “To be Earth’s most customer-centric company.”

 

There are four characteristics associated with this mission statement – lowest prices, best selection of goods and services, convenience of e-commerce, and global industry leadership.

 

Amazon’s mission statement points to having a wide selection of products to satisfy customers. Amazon’s mission underlines convenience by offering access to products and services via the Internet.

 

Amazon’s mission statement uses the word “Earth” to represent the want of being the top leader in customer satisfactions for all nations.

 

Reference:

 

Gregory, Lawrence (2022). Amazon.com Inc.’s mission statement & vision statement (an analysis). https://panmore.com/amazon-com-inc-vision-statement-mission-statement-analysis

 

Vision

 

Amazon’s vision statement is “To become Earth’s best employer and Earth’s safest place to work.”

 

These three characteristics are identified in Amazon’s vision statement – global reach, best employer, and safest workplace.

 

The “global reach” characteristic represents “Earth” as the market and that Amazon will continue to expand globally.

 

The employee-centeredness in Amazon’s vision statement shows that their employees are the most important stakeholders in the online retail business.

 

Worker’s needs are focused continuously when addressing workplace safety.

 

Reference:

 

Gregory, Lawrence (2022). Amazon.com Inc.’s mission statement & vision statement (an analysis). https://panmore.com/amazon-com-inc-vision-statement-mission-statement-analysis

 

Values

 

Amazon principles:

 

Customer obsession – attention is on competitors, but the obsession is over the customers

Ownership – “that’s not my job” is never said

Invent and simplify – innovation, invention, and finding ways to simplify is expected and required

Learn and be curious – learning is never done and exploring new possibilities

Hire the best – talent is recognized

The highest standards – leaders hold high standards to better their work teams

Think big – think differently to inspire results

Bias for action – Amazon values calculated risk taking

Earn trust – are attentive, speak candidly, and be respectful

Dive deep – no task is beneath Amazon’s leaders

References:

 

Leadership principles. (n.d.). https://www.amazon.jobs/en/principles

 

Structure

 

Amazon’s structure is hierarchical. The senior management team consists of three CEOs and three senior vice presidents.

 

There are four key factors of Amazon’s structure:

 

Hierarchical corporate structure – largest internet retailer in the world with 3 million employees

Hybrid project groups – specialists from various departments can be part-time reporting to the head of their department and project leaders, or full-time reporting only to the project leaders

Flexibility of business – successful organization of the hybrid project groups play a big role in maintaining flexibility

Stability in top management – many power players with a decade or more time in the company

Reference:

 

Dudovskiy, John (2022). Amazon organizational structure: a brief overview. https://research-methodology.net/amazon-organizational-structure-2-2/

 

Culture

 

There are five key elements to Amazon’s organizational culture:

 

Immense performance pressure – work culture has been described as “purposeful Darwinism” for employee management

Constant reinvention and optimization of organizational culture – constantly adjust culture to never lose the agility, nimbleness, and hunger for experimentation

Customer-centricity – one of the cornerstones of Amazon culture with high levels of customer-centricity

Operating like a startup – startup mentality in terms of risk-taking, experimentation, flexibility of business, and ‘hunger’ doe success

Diversity among workforce – Amazon has GLAmazon, a group for gays and lesbians, Black Employees Network, and Women in Technology group

Reference:

 

Dudovskiy, John (2022). Amazon organizational culture: harsh, but effectively contributing to the bottom line. https://research-methodology.net/amazon-organizational-culture-harsh-effectively-contributing-bottom-line-2/

 

Based on your advanced organizer and further research on your Amazon, analyze the degree of alignment between what the organization is currently doing (actions) and its mission, vision, values, structure, and culture. Think about what Amazon is doing right and on-brand and where there is room for improvement. Your analysis should be 500-750 words.

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Understanding Business
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Management Information Systems: Managing The Digi…
Management Information Systems: Managing The Digi…
Management
ISBN:
9780135191798
Author:
Kenneth C. Laudon, Jane P. Laudon
Publisher:
PEARSON
Business Essentials (12th Edition) (What's New in…
Business Essentials (12th Edition) (What's New in…
Management
ISBN:
9780134728391
Author:
Ronald J. Ebert, Ricky W. Griffin
Publisher:
PEARSON
Fundamentals of Management (10th Edition)
Fundamentals of Management (10th Edition)
Management
ISBN:
9780134237473
Author:
Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:
PEARSON