Benstiger Heavy, a crane service in Amsterdam, Holland, is advertising in the local business newspaper. The ads are simple and show a huge crane lifting a giant steel beam to the top of a building under construction; it has only the tag line. When it's heavy. who ya gonna call? with their logo and phone number. They are trying to generate: O a. purchases Ob. probably awaceness but also perhaps interest Oc evaluations Od.none of the above Oe. trials
Benstiger Heavy, a crane service in Amsterdam, Holland, is advertising in the local business newspaper. The ads are simple and show a huge crane lifting a giant steel beam to the top of a building under construction; it has only the tag line. When it's heavy. who ya gonna call? with their logo and phone number. They are trying to generate: O a. purchases Ob. probably awaceness but also perhaps interest Oc evaluations Od.none of the above Oe. trials
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![Benstiger Heavy, a crane service in Amsterdam, Holland, is advertising in the local business newspaper. The ads are
simple and show a huge crane lifting a giant steel beam to the top of a building under construction; it has only the
tag line. When it's heavy. who ya gonna call? with their logo and phone number. They are trying to generate:
O a. purchases
Ob. probably awaceness but also perhaps interest
Oc evaluations
Od.none of the above
Oe. trials](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fe80d4822-c3c0-457c-9869-fdb813cae850%2F750c0cfc-54d3-43e5-be50-b454ebb66f8e%2Forbxm8w_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Benstiger Heavy, a crane service in Amsterdam, Holland, is advertising in the local business newspaper. The ads are
simple and show a huge crane lifting a giant steel beam to the top of a building under construction; it has only the
tag line. When it's heavy. who ya gonna call? with their logo and phone number. They are trying to generate:
O a. purchases
Ob. probably awaceness but also perhaps interest
Oc evaluations
Od.none of the above
Oe. trials
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