What are magazines doing to reduce lead times for ads in their publications?Multiple Choicehaving clients develop their own adshiring more advertising stafflimiting the choices of advertising formatsusing computer-based production methods

limiting the choices of advertising formats

Answered: What are magazines doing to reduce lead…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Critique an existing advertisement for a product or service Your task involves analyzing either a product-oriented or service oriented persuasive ad. In order to accomplish this you must choose an existing advertisement. All ads must be approved by Dr. Erlandson. In terms of specifics, this assignment includes both a written paper and an oral presentation. Structurally, the paper should an introduction followed by a thorough analysis of your ad and why it will be persuasive. The focus of this analysis section is the Theoretical Rationale for the ad you have chosen. Successful ads should use research and theory to inform their choices. Your analysis should include a discussion of the intended audience and how the ad addresses this particular audience. You must explain and justify or critique strategy choices, media choices, goals, etc. with both logic and research. For example, you might explain particular layout choices for your ads website in terms of heuristic processing or…
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What are magazines doing to reduce lead times for ads in their publications? Multiple Choice having clients develop their own ads hiring more advertising staff limiting the choices of advertising formats using computer-based production methods