What are magazines doing to reduce lead times for ads in their publications?Multiple Choicehaving clients develop their own adshiring more advertising stafflimiting the choices of advertising formatsusing computer-based production methods

limiting the choices of advertising formats

Answered: What are magazines doing to reduce lead…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Sales promotions should not be the singular tool for a promotional campaign because Group of answer choices all sales promotions have legal time limit restrictions to prevent unfair trade practices. gains from sales promotion are often temporary and sales drop off when it ends. sales promotions are too costly and soon become a financial liability. sales promotions are traditionally handled by outside firms and not the manufacturer, which often results in a significant loss of profit. consumers obtain an inflated impression of a product’s actual value or worth.
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When Kim clicked on the site for the Colorado ski resort, a banner ad was at the top of the screen advertising ski pants and boots. What is this banner ad an example of?

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What are magazines doing to reduce lead times for ads in their publications? Multiple Choice having clients develop their own ads hiring more advertising staff limiting the choices of advertising formats using computer-based production methods