Each machine costs $3 Million. Building the room with all its attendant safety protection and other ancillary costs increases the spending by an additional $2.0 million dollars per MRI suite. Each machine can perform 2000 scans per year. Each reading of an MRI scan by a radiologist, along with other per-scan-related costs, is $500 per scan. The machine will last five years.  Don’t worry about discount rates for this problem Graph the total costs over 5 years as a function of sales for 0-3000 patients annually. Hint: you may need to add a second MRI at some point. Suppose that you want to make a profit of $500 per scan at a target volume of 1000 patients per year, and you purchase only one machine.  Superimpose the total revenue curve on top of the total cost curve in (1).

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 1C
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Each machine costs $3 Million. Building the room with all its attendant safety protection and other ancillary costs increases the spending by an additional $2.0 million dollars per MRI suite. Each machine can perform 2000 scans per year.

  • Each reading of an MRI scan by a radiologist, along with other per-scan-related costs, is $500 per scan.
  • The machine will last five years. 
  • Don’t worry about discount rates for this problem
  1. Graph the total costs over 5 years as a function of sales for 0-3000 patients annually. Hint: you may need to add a second MRI at some point.
  2. Suppose that you want to make a profit of $500 per scan at a target volume of 1000 patients per year, and you purchase only one machine.  Superimpose the total revenue curve on top of the total cost curve in (1).  
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