discuss at least two ways of marketing research can be used to assist the development of global marketing strategies.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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traditional market research was often concerned with what consumers did. however, marketing research is now more focused on understanding customers, or the why. discuss at least two ways of marketing research can be used to assist the development of global marketing strategies.

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Market research is the process of gathering information about prospective  customers, knowing about their likes, dislikes, etc.

 

 

 

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