Companies can conduct their own marketing research or hire other companies to do it for them. Some of ways companies can creatively and affordably conduct research include engage students or professors to design and carry out projects; use the Internet; check out rivals; tap into marketing partner expertise; and tap into employee creativity and wisdom. Assume that you are the country manager of PAK Suzuki Motor Company Limited, and your company wants to launch a hybrid 1000 cc car in Pakistan. Discuss which marketing research method you will use to understand the preferences of the customers about a hybrid 1000 cc car in the context of Pakistan. And explain why you use that specific marketing research method in the context of Pakistan?
Companies can conduct their own marketing research or hire other companies to do it for them. Some of ways companies can creatively and affordably conduct research include engage students or professors to design and carry out projects; use the Internet; check out rivals; tap into marketing partner expertise; and tap into employee creativity and wisdom. Assume that you are the country manager of PAK Suzuki Motor Company Limited, and your company wants to launch a hybrid 1000 cc car in Pakistan. Discuss which marketing research method you will use to understand the preferences of the customers about a hybrid 1000 cc car in the context of Pakistan. And explain why you use that specific marketing research method in the context of Pakistan?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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