DD is the market leader in its home country but in the last three years its market share has fallen due to increased price competition from its two nearest rivals in country F. As a result, in the last six months DD has expanded its operations into two other European countries through the acquisition of an established small chain of clothes retailers, based in one of those countries. Which form of international expansion strategy has DD undertaken through the acquisition of the small chain of clothes retailers in the two other European countries?
DD is the market leader in its home country but in the last three years its market share has fallen due to increased price competition from its two nearest rivals in country F. As a result, in the last six months DD has expanded its operations into two other European countries through the acquisition of an established small chain of clothes retailers, based in one of those countries. Which form of international expansion strategy has DD undertaken through the acquisition of the small chain of clothes retailers in the two other European countries?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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DD is a highly successful clothes retailer operating in its home country F, which is in Europe. DD is the market leader in its home country but in the last three years its market share has fallen due to increased price competition from its two nearest rivals in country F. As a result, in the last six months DD has expanded its operations into two other European countries through the acquisition of an established small chain of clothes retailers, based in one of those countries. Which form of international expansion strategy has DD undertaken through the acquisition of the small chain of clothes retailers in the two other European countries?
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