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After reading the post which discuss about Netflix's international presence, reply to the post: Offer ideas to support their point. Offer ideas to argue against their point. Ask questions to clarify the meaning of their point.

After reading the post which discuss about Netflix's international presence, reply to the post: Offer ideas to support their point. Offer ideas to argue against their point. Ask questions to clarify the meaning of their point.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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After reading the post which discuss about Netflix's international presence, reply to the post:
Offer ideas to support their point.
Offer ideas to argue against their point.
Ask questions to clarify the meaning of their point.

Netflix started with subscription video streaming and online rental services. They were successful due to their integration of the internet, allowing people to subscribe and watch shows and movies they want at home instead of having to go out and rent a physical copy. Also, Netflix had certain shows for certain countries, matching the people's preferences in different countries, including language. However, with certain shows playing only in certain countries, the customers cannot watch shows that they want to watch because they are not in that country. For people to watch the shows, they needed to use VPN to watch, which is a problem with country exclusives. Netflix did not only match content to specific countries, but they also had exclusive rights to dramas, allowing Netflix to create their originals. This allowed Netflix to expand more internationally to over 190 countries, excluding places where they cannot be, such as China. Even though there were other competitive markets such as Hulu and Amazon Video, Netflix was able to keep their customers with their originals that can not be watched anywhere else. Also, because of content exclusive in a certain market, people now have multiple subscriptions to watch from many different markets. 6 Reply A
Transcribed Image Text:Netflix started with subscription video streaming and online rental services. They were successful due to their integration of the internet, allowing people to subscribe and watch shows and movies they want at home instead of having to go out and rent a physical copy. Also, Netflix had certain shows for certain countries, matching the people's preferences in different countries, including language. However, with certain shows playing only in certain countries, the customers cannot watch shows that they want to watch because they are not in that country. For people to watch the shows, they needed to use VPN to watch, which is a problem with country exclusives. Netflix did not only match content to specific countries, but they also had exclusive rights to dramas, allowing Netflix to create their originals. This allowed Netflix to expand more internationally to over 190 countries, excluding places where they cannot be, such as China. Even though there were other competitive markets such as Hulu and Amazon Video, Netflix was able to keep their customers with their originals that can not be watched anywhere else. Also, because of content exclusive in a certain market, people now have multiple subscriptions to watch from many different markets. 6 Reply A
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