The expansion of global markets has not only affected the movement of consumer goods, but how businesses function and reach out to collaborators and employees. Global marketing is essential for modern businesses. 1.1. Using the above statement as your basis, critically discuss how the following forces have contributed/led to global coordination/integration. 1.1.1. Removal of trade barriers (deregulation) 1.1.2. Global accounts/customers
The expansion of global markets has not only affected the movement of consumer goods, but how businesses function and reach out to collaborators and employees. Global marketing is essential for modern businesses. 1.1. Using the above statement as your basis, critically discuss how the following forces have contributed/led to global coordination/integration. 1.1.1. Removal of trade barriers (deregulation) 1.1.2. Global accounts/customers
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The expansion of global markets has not only affected the movement of consumer goods, but how
businesses function and reach out to collaborators and employees. Global marketing is essential
for modern businesses.
1.1. Using the above statement as your basis, critically discuss how the following forces have
contributed/led to global coordination/integration.
1.1.1. Removal of trade barriers (deregulation)
1.1.2. Global accounts/customers
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