David Feld, founder of Today's Man, a $ 204 million retailer based in Moorestown, New Jersey, guessed that manymen equated buying clothes with going to the dentist, but he didn't know why Feld paid for focus groups to uncoverthe truth. But he never met a focus group he trusted. Finally, Feld's advertising agency recommended he talk to acompany of professional hypnotists based in New York. Feld was skeptical, but he was desperate and curiousenough to commission a study focused on why men feel uncomfortable in clothing stores. "The results really shookus up," Feld reports. The comments the men made under hypnosis had the ring of authenticity he had beensearching for. Hypnotized men revealed that they often hated the way their clothes fit but didn't know how tocomplain. "One guy told us that the last time he bought a suit, it didn't fit right-but he didn't say anything. Feld says"He then told the hypnotist how insecure and dopey he felt when he wore that suit. Further, some of the groggy menadmitted to a sense of powerlessness - they felt ganged up on by both their wives and pushy sales-people." We hadnever gotten that answer before". Feld says.Evaluate the research method used by Today's Man.

Research is consists of real contributions to existing knowledge, information, and development. It…

Answered: David Feld, founder of Today's Man, a $…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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In her Intro to Advertising Strategies seminar, Rebecca, has been asked to analyze a beer ad from the 1970s that ran in print media and on billboards throughout the United States. A primary goal of his task is to identify the interrelated parts of the ad and explain why they have meaning relative to each other and to the whole. Which type of analysis is she undertaking as she focuses on this specific artifact? Rhetorical analysis Rhetorical analysis Literary analysis Literary analysis Critical analysis Critical analysis Process analysis
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Take Chic-Fila fry prices and make a "Decoy Effect" symbolically. What you choose could be descriptive, visual, or video. There are different ways that you could do this including the following: - A simple description. - A (small-size) photo included in your discussion board entry. - A web link to a photo or a video. Each entry must be G-rated - this includes any web links that you incorporate in your entry. Creativity and humor are welcome. Multiple entries are welcome and encouraged.
Hermione just managed a major event for the local zoo. She put an advertisement in the local newspaper. However, she was disappointed by how few people showed up. She couldn't understand because the paper is highly popular among locals. Hermione decided to survey its large pool of zoo members to try and see what went wrong. After looking at the responses, as well as copies of the newspaper that had the ad, she realized that on the same page as the zoo ad was an even larger advertisement promoting an upcoming concert. This ad was higher up on the page and dwarfed the zoo ad. She believes most people who read that page were distracted by the large, colorful concert advertisement. In this case, the responses to Hermione's survey are while the distraction caused by the larger, more colorful ad on the same page could be characterized as the receiver; the marketing channel a. b. encoding; noise c. feedback; the coding process d. the marketing channel; decoding e. feedback; noise Clear my…

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