Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Data mining is the process of
O a. Sharing of data between sales,marketing and service
b. The identification of meaningful patterns and rules from large amounts of detailed data
O c. Maintaining a database of only customer complaints
d. Ensuring that third party data is integrated in the warehouse
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