Customer satisfaction of different car brands showed that the customers were excited about the new features of one of the well-known luxury brands. It also showed that new model of the brand used smart technologies which exceeded customer survey expectations. However, customers were not highly satisfied with the location of service centers and customer response. In view of this survey finding, what should car manufacturer do? What should be its new or augmented marketing plan?
Customer satisfaction of different car brands showed that the customers were excited about the new features of one of the well-known luxury brands. It also showed that new model of the brand used smart technologies which exceeded customer survey expectations. However, customers were not highly satisfied with the location of service centers and customer response. In view of this survey finding, what should car manufacturer do? What should be its new or augmented marketing plan?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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12. Customer satisfaction of different car brands showed that the customers were excited about the new features of one of the well-known luxury brands. It also showed that new model of the brand used smart technologies which exceeded customer survey expectations. However, customers were not highly satisfied with the location of service centers and customer response. In view of this survey finding, what should car manufacturer do? What should be its new or augmented marketing plan?
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