A popular Indian Brand wants to establish, retail chain hyper-market in all metro cities in the country. Before they establish, the company wants to know their success rate compare to other competitive brand. (i) Formulate a Market Feasibility Survey Plan (ii) Develop a marketing questionnaire to know the success rate of the competitive brand.

A popular Indian Brand wants to establish, retail chain hyper-market in all metro cities in the country. Before they establish, the company wants to know their success rate compare to other competitive brand. (i) Formulate a Market Feasibility Survey Plan (ii) Develop a marketing questionnaire to know the success rate of the competitive brand.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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(i) Formulate a Market Feasibility Survey Plan

(ii) Develop a marketing questionnaire to know the success rate of the competitive brand.

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